Springetts was originally contacted by Williamson Tea to take the existing traditional style elephant caddy and product a design for Christmas - the solution they came up with goes above and beyond the original intentions. Thier response was the concept of producing a range of limited edition elephant caddies. Each caddy would celebrate an event or some aspect of the brand and each have its own character. The contents would remain one of the classic Williamson Tea tea bags.
"We wanted to develop a range of gift caddies that would take the Williamson tea brand elephant and transform it into a unique three dimesnsional icon. The distinctive shape has strong brand shelf presence and powerefully links the caddy with the band logo (an elephant). The launch of a range of elephant caddies each with different graphics and character allows allow the brand to appeal to a wider audience and for the caddies to become collectible. The silver sleeve helps communicates the premium aspect of the brand but also allows the caddy to be clearly seen by the consumer. Following the success of the first set of limited edition cadddies a further brief was set to even generate more."
Designed by Springetts, UK