“Diageo approached Raison Pure NYC to create a new ultra-premium whisky within the John Walker & Sons portfolio. Raison Pure NYC was invited to design the new bottle, secondary packaging, POS and retail theater, as well as the brand’s key visuals and photography.
John Walker & Sons Odyssey is an innovative and intricate product aimed at further elevating the perception of the Johnnie Walker trademark in the Asian luxury market today. Working beyond the concerns of price, Raison Pure NYC was asked to celebrate the vision and enduring entrepreneurial spirit of Sir Alexander Walker. In doing so, Raison Pure NYC needed to be mindful of the brand’s legacy and values, leveraging both factors to celebrate the larger experience embodied by the Odyssey blend and story.”
