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Weekend is a coffee shop located in the Joule Hotel in downtown Dallas, Texas. Spearheaded by the team behind TenOverSix - Joe Cole, Kristen Lee Cole and Brady Cunningham - the shop is an extension of their retail store and has become a relaxing everyday haunt for vacationers to enjoy their coffee. Inspired by cartoonish film titles from 80's movies like National Lampoon, RoAndCo designed the logo to convey the bright, bold and cheerful spirit of the brand.

"We balanced the playful youthfulness of the logo with a minimal and refined typographic system."



Designed by RoAndCo, New York, New York, USA

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