“The power of packaging has finally been revealed. Packaging is now being embraced as the brand ambassador it always was, but more fully now that a more expansive and untraditional view of ‘advertising’ is being adopted. Packaging is no longer being thought of as an expense but a value-added contributor to the brand/product experience. Packaging professionals are finally being invited into the C-suite to retrain corporations as to how to work with packaging and unleash its potential.
– Peter Clarke, CEO and Founder of Product Ventures
Peter Clarke started Product Ventures in 1994. The goal was to help the world’s leading companies shape thier best known brands with breakthrough design. With almost twenty years of success and a long list of household names as clients, Product Ventures offers a holistic approach to package design, from market research to industrial design and graphic design.
