We’ve all been there. The printer ink runs out, you go to the local office supply store, and you step out with a fresh cartridge but also the feeling of being ripped off. In this simply designed self-initiated brief by Celeste Watson, she aims to resolve the current discrepancy between the price of household printer ink and its packaging.

It’s rather tongue-in-cheek commenting on the current discrepancy between the price of the product and its packaging. Printer cartridges are marketed as a household necessity in non-imitidating packaging although to product itself is almost double the cost of Chanel N°5. I wanted to highlight the irony or even trickery at play through packaging design. This self-initiated brief is an attempt to pull back the curtains on a global company that take advantage of many consumers that rely on their product.