Designer, Chul Lee, recently finished the identity, branding, and packaging for Valia. Valia celebrates every person’s individual beauty and is focused on creating products that follow the principals of the Japanese holistic and ritualistic lifestyle.
Unlocking the secrets of the East, Valia believes that every person has the potential for beautiful and luminous skin at any age. Valia's commitment is to unlock your potential for beautiful skin by revealing the wisdoms of the East, combined with the finest, natural ingredients and backed by scientifically studied remedies.
Valia packaging uses low-impact recyclable materials. While the amber glass bottles are 100% recyclable, the boxes are all made from environmental folding board which is FSC certified with 100% post-consumer fiber and processed chlorine free. All Valia packaging and labels are printed with soy-based ink.
Designed by Chul Lee, Los Angeles, CA, USA
Photography: Jason Ware