Honey has created the new mouth watering brand and packaging for Carr and Sons a premium salmon and shellfish range. “The design brings to life the skill and craftsmanship that goes into preparing the award winning products. The artworks were especially created to reflect the art form, using them in an abstract way hints at Irish shores where the products originated.”
The new identity builds on the heritage of the company and the family-run business. The simple and beautiful execution of the packaging allows the brand to stand out on shelf. The products, which include organic smoked salmon, wild smoked salmon, langoustine cocktail, mussels and lobster will be available shortly premium retailers across the country.
‘The opportunity to create a premium seafood brand for food lovers like ourselves was really exciting and we are delighted with the design, it’s been received with great enthusiasm by retailers across the country.’
– Matt Purkiss-Webb – Creative Director and founder of Honey
Designed by Honey, UK
Art Work by Philipa Sincliar
