Brandhouse‘s challenge was to identify the best way for our St. Stefanus to enter the specialty beer market across Europe and develop a positioning and brand identity to capitalize on this.
“The specialty beer market is very crowded and the bigger players in the Abbey beer segment were slowly becoming mainstream and losing some of their special-ness. Our research identified a target consumer who is passionate about his beer, and will go to great lengths to find out about it, researching beers online and getting involved in beer blogs and chat rooms. They want knowledge and they want to tell people about what they know.”
