The Coal Pot
The Coal Pot is a great representation of color and typography. Each soap package has a unique scent with an accompanying color that represents that same scent. I also love the different typography treatments with-in the front of the package. From the hand written look placed perfectly on the front with the standard type, I think it adds a fun element to the entire package. Read more about Port Claredon's design on The Coal Soaps after the jump!
Previous packaging exhibited an inconsistent range of print treatments and did not provide good readability or convey an appropriate clarity of narrative nor did it do justice to quality of the products contained.
"Established in 2001, and has developed a diverse skin product range of natural soaps, creams, oils and other related products. Using traditional handmade methods, all products are made from herbs, pure essential oils, and fruits that grow in Dominica.
Label & pack redesign to bring key product up market & to reposition.
Create a brand architecture to articulate & clarify each line’s unique selling proposition and positioning in relation to the parent brand and to the competition."
Designed By: Port Clarendon, Italy