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Frubis is a design that is both bold and informative. It speaks to the product and how you can have a pleasurable no-guilt snack. I love the use of the fruit on the front and how up close and in-your-face the word Frubis is on the package.




"BAR, Lisboa created the branding and packaging for Frubis, a 100% dehydrated fruit snack that offers the indulgence of crispy comfort food alongside the satisfaction of eating healthy. Frubis packaging aims to turn real lively and healthy fruits into pleasurable no-guilt all taste experiences by combining simplicity, realism and fantasy under warm and appetite appealing aesthetics.


Designed by João Pacheco, BAR, Lisboa- Portugal
Photo and Post-Production by Heitor Estudio - Portugal


Designed By: BAR,Lisboa, Portugal

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