ABSOLUT Originality - Limited Edition
"Following its long-standing tradition of introducing cutting edge designs, ABSOLUT is proud to present ABSOLUT Originality. This elegant limited collection features four million individually designed bottles, each made into a one-of-a-kind work of art with a drop of cobalt blue infused into the molten glass during production.
ABSOLUT has always experimented with new techniques and gone off the beaten track to develop innovative and artistic products. Following last year’s spectacular launch of ABSOLUT Unique, the journey continued in order to find a daring new concept for the next limited edition. The ambition was to capture the soul of ABSOLUT, expressing creativity and quality as its cornerstones – and the iconic ABSOLUT cobalt blue colour. Releasing a drop of cobalt blue into the glass only takes a millisecond. It’s added just as the molten glass goes into the mould at 1600°C. At that temperature, the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears inside the glass of each bottle."
“This limited edition celebrates the original thinking that has always been part of ABSOLUT’s heritage and pays tribute to the world’s most iconic vodka. The streak of cobalt forms a sophisticated contrast to the crystal clear glass and the blue colour makes each bottle unmistakably ABSOLUT.”
- Adam Boita, Marketing Controller, Pernod Ricard UK
Consumers will be able to add their own drop of Originality through a new website
Designed by Pernod Ricard, UK