Founders Jessica Alba and Christopher Gavigan searched far and wide for perfect products for their babies and homes (safe, eco-friendly, beautiful, convenient and affordable) and came to realize that what they were looking for is an ideal and decided “if you want it done right, you gotta do it yourself.” So, The Honest Company was born, to fit theirs and like minded parents’ demands.
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“At Honest, we avoided making our eco-friendly products literally green. We chose a more playful and modern palette to separate ourselves from similar products in the market. We also made the conscious choice to use clear packaging anywhere we could to showcase the products and ingredients. We have nothing to hide and let the packaging speak to that.”
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, California
