Modern Times founder Jacob McKean has a unique vision for his brewery, and proved to be a perfect fit as a client at Helms Workshop. "We do our best work with clients who aren’t afraid to have a point of view, and who are brave enough to stand apart as different in a crowded marketplace. Modern Times has that in spades."
"Jacob named the brewery after a utopian community founded in New York in 1850, and modeled the brand narrative after historic visionaries and their dreams of the future.
Workshop explored a host of design directions referencing forward-looking historic icons including Raymond Loewy and Norman Bel Geddes, as well as contemporary revisionists like Wes Anderson. Through that juxtaposition we arrived at a packaging system that fits perfectly into Modern Times brand story."
“The cans are so devastatingly tasteful, a koozie would be a crime,” says McKean.
Designed by Helms Workshop, Texas