F. Mernard Branding and Packaging
F. Ménard, a family hog breeding and processing business, which was founded 50 years ago by Fulgence Ménard, is managed today by his children and grandchildren. A complete brand platform was created under the position `Innovating for Quality – A Family Tradition' by lg2boutique.
"A complete brand platform was created including the main company logo, that of the butcher unit, as well as the full range of company contact points with its numerous target clienteles, whose brand experience has been with the butcher’s unit.
In line with the selected positioning, the brand platform makes use of images dating from the 60s, red colouring that links the old and the new brand images, current photos that demonstrate at a single glance the innovation that is a key company priority and ensures the best possible quality."
Designed by lg2Boutique, Montréal
Creative Director: Claude Auchu, Serge Côté
Artistic Director: Serge Côté
Designer: Andrée Rouette
Photography: Martin Girard