Runa

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We love this beautiful label design Mucca created for Runa, guayusa (pronounced gwhy-you-sa) tea. Note how both the logo type and the illustrations have the same white stroke running through it, creating a continuation of the negative space through out the main image! 

 

 

 

 

"CHALLENGE
Runa is the first beverage company in North America to sell guayusa, an Amazonian tree leaf brewed for centuries as a source of mental strength and energy. When Runa’s founders decided to enter the ready-to-drink market with a line of bottled guayusa, they needed a new identity that would position them as a strong competitor in an already saturated marketplace.

ACTION
We began by pinpointing the strengths that set Runa apart—its organic ingredients, coffee-caliber caffeine level, and smooth taste—and built a brand that would communicate the product's benefits more effectively. Inspired by every bottle’s reserve of “focused energy”, the Mucca team created a visual vocabulary that conveys a sense of energy in a clean, modern, and organic way.


RESULTS
With a vibrant identity that imparts the brand’s true value to a broader audience, Runa is ready for a nationwide rollout. Thirsty shoppers can find it in Whole Foods today"

Designed by Mucca, New York

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