Mount Franklin & McGrath Foundation Pink Campaign
"COWAN CREATES PACKAGING FOR PINK CAMPAIGN
Cowan Sydney have created packaging for the Mount Franklin brand in a bid to empower consumers to share the McGrath Foundation message, donate and engage with the charity. The campaign will run for 5 months and features multiple label designs and QR technology where Australians can view and share messages of support.
The McGrath Foundation has already helped over 16,000 people across Australia and is dedicated to ensuring every woman experiencing breast cancer, and her family, has access to the support of a breast care nurse. The campaign will culminate with an activation at Jane McGrath Day that will see messages from the campaign being seen on the big screen during the Vodafone Sydney Pink Test."