Contrabando is a new rum from Grupo Caballero made in the Dominican Republic and exported to Spain. Taking its cues from the rum’s Caribbean roots, multidisciplinary design agency Tres Tipos Graficos created a packaging solution that contrasts contemporary sans serif typography and traditional hand drawn and etched illustrative imagery alongside a stamp and postal-based utility to convey provenance and the exported authenticity of the product.
“The goal was to emphasize the product’s caribbean roots by stamping its name “Contrabando” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.”
– Tres Tipos Graficos
