Canada Dry Green Tea Ginger Ale

BrandCory developed the identity, packaging system and marketing campaign for the global launch of Canada Dry Green Tea Ginger Ale, showcasing the all-new functional benefits and the heritage of the Canada Dry brand. 

 

 

 "Canada Dry Green Tea Ginger Ale is crafted from classic ginger ale infused with all-natural green tea. The result is a refreshing and bubbly mix or ginger ale with the healthy antioxidant benefits of green tea. BrandCory developed the identity, packaging system and marketing campaign for the brand's global launch, showcasing the all-new functional benefits and the heritage of the Canada Dry brand. Canada Dry Green Tea Ginger Ale defined a completely new beverage category of functional soft drinks, so the identity created was bold and innovative, yet still needed to extend the Canada Dry brand. Because consumers wouldn't know what to expect from the product, the biggest challenge was to visually communicate the functional benefits, carbonation and the layers of green tea taste ginger ale - while maintaining a cohesive brand. 

 

BrandCory crafted a positioning of "Better Bubbles" which came to life visually in a combination of lush layers of tea leaves and bubbles, informative panels of product benefits, all balanced with the classic colors and iconic elements of the Canada Dry brand. The strategy and brand design positioned Canada Dry Green Tea Ginger Ale as the most successful new product launch to date for Dr Pepper Snapple Group."

Designed Bt: BrandCory

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