La Julieta

La Julieta packaging created by Firmalt.




"La Julieta mixes traditional Mexican spicy ingredients with healthy foods to produce new and very different flavors. For the launch of their first product (a delicious mix of toasted almond with chili powder) they needed a brand and packaging that reflected their Mexican origins in a modern way. Mexico is known for their colorful culture and hand painted lettering for small shops and signs, which served as an inspiration for the packaging. The result is an refreshing & friendly identity clearly tied to the Mexican aesthetic." 

Designed by Firmalt, Mexico

Category: FoodRichard Baird