The Design Absoluto redesigned brand identity and packaging for OX Brand, Brazil. See more of the transformation after the jump!
"The OX brand was launched in Brazil in 1995. At the time, the brand has revolutionized the hair care market with products based on "ox marrow," recognized for its effectiveness and it’s up side down tube packaging has become very iconic to the brand. In recent years, the brand has acted inconsistently and virtually no communication efforts, which contributed to the weakening of the brand as a whole.
The Design Absoluto work was to reposition the brand as a whole, within the new vision where the line OX is to deliver a hair and body treatment in a completely new perspective to the consumer."
Designed by Design Absoluto, Brazil