Zeri Crafts

Homeware packaging and identity developed by Mayúscula for Zeri Crafts.




"Bilingual visual identity for Middle East brand Zeri Crafts, a company that aims to reinterpret the richness of the Gulf handicrafts with its homewares."


"The name Zeri refers to the fine gold thread that embellishes the region’s typical gowns. The visual identity presents gold motifs inspired by Sadu Bedouin weawing in new delicate way, as in weaved with zeri thread. The modularity of the elements is constructed with half-square triangles, from the Z of the symbols to all the patterns. Special care was put in the typography to achieve equal visual weight in both the Latin and Arabic logotypes."


- Mayúscula


Richard Baird