A label designed around the tagline 'Pure World, Pure Wine'.
"The label for Merum Estate's Premium Range is a stylised interpretation of the illustration from Merum Estate's Signature Range. The illustration has been simplified into smaller icons of each plant and animal, then arranged in a ring to represent the 'world' of Merum Estate. This ring also visually embodies Merum's tagline "Pure World, Pure Wine"."
Designed by Luisa Rheinlander of Manifesto Design.