Design for a 182 years old Dulce de Leche recipe.
"Pampas Deli is a new Swedish brand, which brings Argentinean flavours to Sweden. The first product out is Dulce de Leche, a unique, delightful and indulgent Argentine milk caramel. The recipe which is 182 years old is written by the servant of the former Argentine president Juan Manuel de Rosas in 1829. Today in Sweden there are many blogs and recipes using Dulce de Leche. But it takes time to make the product from scratch, you have to boil a condensed milk metal can for hours."
Brand identity and packaging design by Sara Ohlgren, Therese Eklund and Kristina de Verdier, Sweden.