BluePrint's retail juice offering features individual 16oz bottles of fresh-pressed juice.
Until last year's limited release BluePrint only offered juice direct to consumers (via home delivery and pick-up) as part of their best-selling cleanse programs. BluePrintLife was also established as a social media experience for the followers of BluePrint products.
"The challenge was to clearly differentiate individual juices from the cleanse but keep it strongly associated with the well-loved brand. D&C worked with BPC to develop and design “BluePrintJuice”, a flexible family of perennial and seasonal offerings. Special care was taken with copywriting to explain the many benefits of fresh-pressed juice in general and of each specific flavor at point of purchase."
Designed by Doubleday & Cartwright