Packaging designed with materials to mimic the HD action camera inside.
"A unique feature of the packaging includes the same black ‘soft touch’ exterior finish as the camera to give the user an immediate emotional connection with the product and one of Drift Innovation’s signature attributes. The design also incorporates reinforcement with space for a security tether line to pass undisrupted through the high clarity window box.
The accessories case was also carefully engineered to incorporate all the necessary mounts and accompanying accessories in a durable polymer case that doubles as a Drift-branded travel case."
Designed by TPG Packaging Consultants