Johnnie Walker Black Label packaging Reimagined

Design concept for Johnnie Walker Black Label Whisky.

"The inspiration lies within the relationship between whisky and ice.The pattern used here is not from the traditional whisky world and the brand may not be ready for a bold move like this yet, but I believe this shouldn’t stop us from walking on that road."

 

 

Designed by Selim Unlusoy of Leo Burnett Moscow