Rabèl Craft Beer

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Rabèl, is a new craft beer in Italy made by a small producer (Birrificio del Canavese).

They approached us to create a strong brand identity specifically for their line of Italian crafts beers.We created a vintage illustration with a touch of modernity for the logo, a distinctive color palette keeping away from the classic colors for italian beer.Rabèl was launched on July 8, 2012 and in two weeks sold out its small production run of 3600 bottles.

 

Designed by The Mask Design Agency 
Art Direction and Design: Ugo Giordano and Franco Lima

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