Łęgajny Tomato Farm

Mootomdiel730

A Polish, local tomato producer's intends to become one of the most dynamical and expansive companies in Poland while keeping its traditional look and feel.

The project task was to create a complete visual identity, promotional gadgets, and a series of packaging of the Legajny Tomato Farm.

A traditional and illustrative image of a tomato processed and used in modern and surprising ways has become a symbol of the company. The graphic idea for the packaging system was to treat a single package as a part of the jigsaw puzzle. The box functions independently but the system of graphic tomato bush can expand in any direction, regardless of how the carton is set. Thanks to it a large-scale artwork is created. One can use the attractive and recognizable pattern to fill store or magazine spaces.

 

Not only is the information graphic system of packaging visually attractive, but it's also functional (tags,colors, icons used to optimize and speed up product handling).

The traditional image of the brand is emphasized by the use of natural materials (felt, cotton, recycled paper, cartboard). To build a friendly and homely image of the company a set of functional gadgets following the slow life philosophy was designed (table coasters, eco shopping bag, christmas tree baubles).

Designers: Monika Ostaszewska-Olszewska, Zofia Konarska & Katarzyna Minasowicz

01 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

02 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

03 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

04 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

05 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

06 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

07 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

08 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

09 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

010 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

011 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

012 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

013 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm Packaging RED DOT

014 Ostaszewska Olszewska Konarska Minasowicz Legajny christmas tree baubles RED DOT

015 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm table coaster RED DOT

016 Ostaszewska Olszewska Konarska Minasowicz Legajny Tomato Farm table coaster 01 RED DOT

017 Ostaszewska Olszewska Konarska Minasowicz Legajny eco shopping bag





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