A packaging redesign for Snapple Iced Tea, featuring hand-drawn illustrations and type.
Though the old Snapple designs had its flaws, it had a charming personality with its nostalgic, farm-fresh look. The objective of this redesign was to bring some of those characteristics back by drawing inspiration from the original Snapple bottles and vintage fruit crates.
A slimmer bottle was chosen to make the tea more portable, lighter, and easier to drink on the go. By reintroducing the hand-drawn illustration and the gingham check pattern, I aimed to create something familiar, but with a fresh, new twist.
Designed by Mai K. Nguyen