You have a few seconds to capture consumers’ attention with your package on shelf. Are you using the right cues to communicate a winning message? Everything from packaging form, color selection, typography and texture lends itself to a crafted experiences that is either speaking to consumers on an emotional level and convincing them to buy, or doing the opposite. Learn how to engage consumers and activate them directly on packaging to drive trial, loyalty and revenue.
This session will be presented by: Amina AlTai -Co-founder, Imagemme and Gabriel Alvarez-Jacobo -Managing Partner, Imagemme
