Established in 2007, The Dieline is the brainchild of Andrew Gibbs, who sought daily inspiration while working as a packaging production artist. Noticing a void for package design inspiration on the web, he began to catalogue packaging by googling images or snapping pictures of packaging on shelf - often leading to his removal from stores.

What began as a personal blog soon became a dedicated platform for the the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best package design, and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field.

Within two years of its inception, The Dieline became the most visited website on package design in the world, capturing a readership spanning millions across hundreds of countries. Through its rapid growth, The Dieline has expanded beyond a website to include an annual design competition - The Dieline Awards - as well as an annual design conference - The Dieline Conference. The Dieline also published its first book, Box Bottle Bag in 2010, which became the #1 selling package design book on Amazon.

The Dieline remains as the industry's source for package design, ushering a new wave of designers and enthusiasts.

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