Shepherd & Neame Ale Classic Collection
Packaging for a Double Stout & India Pale Ale with layout and typography cues from 18th century designs.
"SAA were tasked with creating a distinctive packaging solution for the Shepherd & Neame ale classic collection. A collection based on 18th century IPAs which relied on generous hopping to protect exports during arduous journeys, this modern incarnation retains the strength, body and strong hop character which is synonymous with this beer’s provenance.
Harking back to 18th century label design we created typographic executions that also reflected the individual taste and flavour of each ale.
The Double Stout is a magnificent example of a classic double stout delivers a velvety–smooth palate of dry, burnt flavours – complimented by roast, cocoa and coffee notes. Black, creamy and delicious; it is a Shepherd Neame masterpiece.”
The India Pale Ale is a glorious showcase of the distinct, heavily hopped beers for which Shepherd Neame is famed, India Pale Ale delivers potent bitterness, offset with generous amounts of pale ale malt to deliver a balanced, yet uncompromising brew"
Designed by SAA Design