Packaging for a Double Stout & India Pale Ale with layout and typography cues from 18th century designs.
“SAA were tasked with creating a distinctive packaging solution for the Shepherd & Neame ale classic collection. A collection based on 18th century IPAs which relied on generous hopping to protect exports during arduous journeys, this modern incarnation retains the strength, body and strong hop character which is synonymous with this beer’s provenance.
Harking back to 18th century label design we created typographic executions that also reflected the individual taste and flavour of each ale.
