08 22 12 sugar41

Tennis star Maria Sharapova's first entrepreneurial venture - a new gummy and sour candy line dubbed Sugarpova officially launched this week. 



"Considering the importance of branding in this type of venture, Maria enlisted the help of Red Antler (in partnership with Dentsu) to create the look and feel of the brand – one that is fun, fashionable and sweet (with teeth). From designing the packaging, website and even aspects of the product for Sugarpova, Red Antler was heavily involved in bringing the brand to life."

Designed by Brooklyn, NY based Red Antler.



08 22 12 sugar08 22 12 sugar308 22 12 sugar108 22 12 sugar4208 22 12 sugar208 22 12 sugar4