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Check out these incredible designs from the in-house team at Williams-Sonoma for the Summer 2012 Collection. Can you pick a favorite?

Stay tuned for our feature of the winter collection packaging! 

 
 

 

“As a small in-house creative team, we pride ourselves in creating unique private label packaging with reflects the individual personality of each particular product. Overall, our packaging is intended to feel unique, artisanal and approachable to reflect the exceptional quality of our food products.

Recently we’ve strived to reinvent the packaging direction and look that Williams-Sonoma has traditionally been known for by creating simple, yet bold designs which feel current and fresh.

Most of these products launched this summer, so we tried to capture the lighthearted spirit of the season.”

Design: Michael Hester, Sarah Hingston, Jeff Hester and Brent Couchman
Design Direction: Michael Hester, Senior Design Manager at Williams-Sonoma Inc.

Cupcake Mix (Vanilla, Coconut, Chocolate, Meyer Lemon and Red Velvet)

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DIY Cheese Kits (Ricotta & Mozzerella, Chevre Goat Cheese)

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Green Peppercorn Steak Sauce

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Artisan Pasta Collection (Spaghetti, Fettuccini and Linguini)

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Fatty ‘Cue (Bakar Marinade, BBQ Sauce and Chili Jam)

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Enchilada Starter (Red and Green)

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Corn Dog Mix

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Mandarin Tangerine Snow Cone Syrup

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Brittle (Beer & Spanish Peanut with Himalayan Pick Salt)

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Key Lime Margarita Mixer

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Farmer’s Scramble (Mexican and American)

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Bloody Mary Ketchup

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