Willie’s Cacao: Wonders of the World and Black Pearls

08 15 12 willies

New products from Willie’s Cacao.

"BrandOpus has designed the packaging for a collection of gifting NPD (new product development) from Willie’s Cacao. Wonders of the World and Black Pearls are the latest product innovations from the brand currently rolling out onto the shelves of Selfridges."

 

Willie Harcourt-Cooze, founder of Willie’s Cacao, says, “I want everyone to experience some of the awakening I did when I first tasted cacao. Our collaboration with BrandOpus has brought to life the flavours of the different cacaos through design: Wonders and Black Pearls continue this fruitful partnership into exciting new territories for the brand”

 
Both products are perfect as an after dinner treat or as a present, and open up the world of cacao to an even wider audience. Notably Black Pearls and Wonders of the World are the first foray into gifting for the brand, which came to public fame through the Channel 4 TV documentary  ‘Willie’s Wonky Chocolate Factory’.

 

 

 
 

 

Avril Tooley, client services director at BrandOpus, says:  'It has been a fast moving year working with Willie. Our new identity has enabled us to develop a platform for NPD; we are now on the first step of a very exciting journey of brand growth. We are delighted that Willie’s Cacao has moved into the mainstream gifting category only four months after the initial redesign.'

The design of Black Pearls and Wonders of the World build on the award winning partnership between BrandOpus and Willie’s Cacao.  BrandOpus previously designed the identity and brand architecture across the portfolio."

 

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