Willie’s Cacao: Wonders of the World and Black Pearls
New products from Willie’s Cacao.
"BrandOpus has designed the packaging for a collection of gifting NPD (new product development) from Willie’s Cacao. Wonders of the World and Black Pearls are the latest product innovations from the brand currently rolling out onto the shelves of Selfridges."
Both products are perfect as an after dinner treat or as a present, and open up the world of cacao to an even wider audience. Notably Black Pearls and Wonders of the World are the first foray into gifting for the brand, which came to public fame through the Channel 4 TV documentary ‘Willie’s Wonky Chocolate Factory’.
Avril Tooley, client services director at BrandOpus, says: 'It has been a fast moving year working with Willie. Our new identity has enabled us to develop a platform for NPD; we are now on the first step of a very exciting journey of brand growth. We are delighted that Willie’s Cacao has moved into the mainstream gifting category only four months after the initial redesign.'
The design of Black Pearls and Wonders of the World build on the award winning partnership between BrandOpus and Willie’s Cacao. BrandOpus previously designed the identity and brand architecture across the portfolio."