Triple T B.B.Q. Sauces


Triple T is a line of premium, hand crafted, small-batch bar-b-que sauces.

" While his years of training at the Culinary Institute of America and working in Napa's wine industry influenced the formulation of his sauces, we understood his brand was, above all, about quality – of relationships, of experiences, of tastes and adventures. Our goal was to capture his story through a brand identity and packaging inspired by historical and traditional motifs of craftsmanship – a family crest, woodcut animal illustrations and letterpress-style wood type that captured the history and craft of BBQ without relying on tired motifs -- no cowboys, no cattle brands, no Texas flags. "

The fun, irreverent copy emphasizes the brand's modern point of view while emphasizing the notion that quality is achieved through time and human effort.

Designed by Selikoff + Company 

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