Freshly squeezed design from P&W for Tesco Spanish Orange Juice.
"International Design Consultancy P&W have designed the Spanish Orange Juice range. The new design was implemented on their private label packaging across 2 varieties.
The design reflects the origin of the oranges whilst keeping it light hearted and distinctive from the array of other orange juices in the fixture – the idea of the Matador was used to create an iconic symbol - integrating the photographic orange within the illustrations for a sense of fun and still differentiating between the smooth and with bits orange juice varieties.
"We think the highly creative solution is eye catching and distinctive, the design wraps around the pack truly bringing the character to life “"