Reishunger is a German importer and retailer of a diverse variety of high quality rices from across the globe.

The packaging for Reishunger’s latest range, a collection of six quick to prepare organic risottos, designed by Bremen based Grabowski Böll, takes the bold typography of their visual identity, adds large vegetable photography and executes it across a card label clipped to a clear plastic structural solution that confidently displays the fine and artisan qualities of the rice.

“The package design derives from the original Reishunger-Package and additionally includes a graphic of the main ingredient, such as a tomato or an eggplant. Also different from the original Reishunger-Package is the transparency of the bag in order to create a viewing window, so the ingredients can be seen.”