Commissioned to create an upmarket brand for application to a range of silicone multi-coloured cookware.

The Zing! logo / brand style was created with the tagline “Add a touch of Zing to your cooking and a splash of colour to your kitchen.”. In order to add perceived value and desirability to the product each item was characterised by the use of a speech bubble stating “I’m a ….” incorporated onto the packaging to use personification as a unique marketing tool.