Killer Whale 6-Pack Carrier

When your brewery has “bold” in it’s name, your packaging better speak the same language.

That’s exactly what Jacksonville advertising agency SHEPHERD thought when they designed the new 6-pack for Bold City Brewery’s Killer Whale Cream Ale. Killer Whale has been a staple for the young brewery since it’s doors opened in 2009. Growing demand prompted the Jacksonville brewery to create its very first 6-pack and SHEPHERD jumped at the opportunity.

The bold feel of the design is consistent with the brewery's ongoing branding efforts and incorporates elements of their "Killer Ale" ad campaign that launched earlier this summer. Bold City reports that market response has been positive, and they're already preparing for a second run of the new carriers.

Designed by SHEPHERD