Caramela is a chocolate boutique located in Monterrey, Mexico. I love the limited color palette, and pop of color from the hot pink labels. Check it out below!
This city differentiates historically for having an industrial golden era in the steel manufacturing. As part of the concept, we considered these historical values to inspire the brand to simulate a high-end handcrafted chocolate factory.
The packaging design is inspired on industrial packaging systems. We used adhesive stickers and identification codes as part of the brand's language stylizing them with simple layouts and joyful colors.
Designed by Anagrama