Packaging design for the Danish soft drink factory Frem.
"I did twelve unique bottles and some extra packaging just to show how their full identity could look like. The factory was established in 1949 and I have focused on history, craftsmanship and authenticity. All the typography is hand drawn and the labels are white paint directly on the bottle – reveal rather than hide. The twelve display fonts are made from associations, clichés, shapes and so on. Raspberry and pear are for instance inspired by the shape of the fruit/berry and Cola is an American cliche with a typical western wood type."
Designed by Jonathan Faust