Loving this clever one-piece dieline that nicely unfolds to reveal the product inside, but also saves on packaging costs.

“Replicating the vintage sweet and crispy flavor, the product is named in “chia̍h tiⁿ-tiⁿ” which means “eat sweet” in Taiwanese. The meaning of the product also becomes the essence of symbol. Analyzing the font of the product packaging with the happy atmosphere, we find out an innocent and childlike smiling face is added among the calligraphy of playful vibe indicating good things can happen anytime, just like the brand name “chia̍h tiⁿ-tiⁿ” full of blessings and enjoyment.