dp Hue

Packaging for a line of professional hair color.

"dpHUE is a new, innovative retail beauty concept that provides professional hair color, color consultation and step-by-step education to customers for DIY hair color application. This positions dpHUE between drugstore box haircolor and a salon color experience, creating a whole new category in haircolor: custom color to go.

The brand aesthetic is bold, clean and consciously gender neutral, which is a sharp contrast to the gender specific drugstore box colors. The branding and packaging reinforces the ease and simplicity of the haircolor process, a process that often seems daunting and difficult. The ease of use even extends into the construction of the packaging which opens to lie flat, providing a protective work surface in your bathroom.

The brand language sets the tone for the store environments and architectural features as well as the exterior facades and signage."

 

 

Designed by  Werner Design Werks, Inc.