I love the playfulness of this wine label design it speaks to the child in all of us.
"Slingshot Wines approached CF Napa Brand Design to revitalize and refocus their packaging. We explored options to support and build the Slingshot brand story. The bulls-eye was a perfectly familiar and clean evolution. The diecut hole through the target, as if a slingshot had shot it, gives the package a level of approachable playfulness to go with the irreverent brand personality."
Designed by CF Napa