Olli Salumeria

Quality package designs for a line of  salumi that is dry-cured based on 160-year-old recipes.

"We designed the brand identity and commissioned the skilled scratchboard artist, Roger Xavier render ‘O’s made out of ornate elements or scenes. Every ‘O’ contains a little pig. We use a different ‘O’s on the various products in their range and throughout their marketing material to keep things ever-changing and just plain fun. Who says you can’t have four logos?

We worked on Olli’s brand identity and packaging from the ground up. We provided: naming, brand identity/logo, website, salumi packaging design, stationery, trade show signage, point-of-sale display, shipping case, marketing collateral and sales presentations.

In the short space of under 1 year, Olli products are sold in over 1000 locations, nationwide, including Williams-Sonoma, Whole Foods, Wegmans and more. They have also received widespread press coverage in Bon Apetit, The New York Times, Wall Street Journal and others. They have also been named Whole Foods New Vendor of the Year – a special distinction, very rare for such a new company."

 

 

Designed by Miller