The fashion forward Ms. & Mrs. Rebrand to Pinch Provisions. New Name, Identity and Packaging System by Beardwood&Co. Emphasizes Essentials
Ms. & Mrs., the leading purveyor of premium emergency essentials, discovered that its coveted line of personal care kits (Minimergency®, Shemergency®, and Hemergency®) had better recall than the company’s name. They partnered with Beardwood&Co., specialists in branding and innovation, to rename the company, Pinch Provisions, and to design a fresh, cohesive packaging system for its kits and the essentials within.
