Ikea’s New Food Packaging Makes Crab Paste Look Good

Stockholm Design Lab concocts fresh, simple packaging to help the furniture giant endear customers around the world to weird Swedish delicacies.

Via Fast Co Design 


Ikea food knackebrod

Ikea food marzipan


Ikea food pastalgar


Ikea food pastejkrabba

Ikea food pastejlax

Ikea food skarpsill