MAZE Vodka packaged by Maison D’Idee was designed to be less flashy than its counterpart, MAZE Champagne. The name, like the champagne, is featured on the bottle in both written and literal forms. As the vodka is meant to appeal to the "young and rich" niche of the spirits market, gold was used throughout the design so as to stand out on shelf.
ABSOLUT vodka has commissioned Jamie Hewlett to create a special limited edition Absolut London bottle, in celebration of London’s creativity and rich style heritage. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene, from a Dickensian gent and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual.